Urban Development Authority (UDA)
DELIVERABLES
Updated Logo and Branding • Event Planning and Execution • Brand and Event Collateral
brand evolution
After working on the UDA brand through its initial iteration, the ‘Uptown Development Authority’ (view project here), we were invited to collaborate with the BEDC again to help expand the brand into the ‘Urban Development Authority’, encompassing all four Economic Empowerment Zones (EEZs) as opposed to just the one.
A logo refresh, and overall identity evolution was the first step on that journey, leaning into the full palette that was previously developed to represent the four EEZs. Our goals were to increase the flexibility of the updated branding and create a design language built around zones, blocks, and modularity to represent the mission of the revamped UDA.
launch event / summit
To launch the updated brand, we assisted in the planning and execution of the first annual Bermuda Infrastructure & Development (B.I.D.) Summit; showcasing the UDA brand, as well as the economic and social impact of their mission.
We designed and coordinated:
Signage
Event Programme
Collateral and Giveaways
Event Presentation Deck
Signups and Nametags (via our sister company PTIX)
Event Support and Management
