Rize Technologies
The ask
A full rebrand including name, logo, and brand assets for an established, but evolving technology company.
INDUSTRY - Technology
the CHALLENGE
Creating a new, yet familiar technology company that carried forward the existing brand into a new space as the company changed focus and direction from a telecommunications company into an I.T. focused company.
With both positive and negative public sentiment surrounding the previous brand, it was important to pay homage to it while also signifying a bold, new step forward in both the name of the new company as well as the branding associated with it.
the strategy goals
New brand name and assets
Communicate an inclusive, bright and refreshed feeling
Representative of a forward-thinking, tech infrastructure led company
Carry through some recognisable brand elements from existing brand
IN CLOSING
Our name choice pulled the middle portion of the existing company name into a word that fully embodies bright, new beginnings. Creating a logo that showcased new perspectives (the ‘R’ icon can be either viewed as pointing up and to the left, or down and to the right) we build an image and assets that show the building block of tech and connectivity; highlighting the company’s newfound focus on tech infrastructure.
Brand assets proposed involve bold blocks of colour, reminiscent of the way an ocean horizon has a clear, defined split between sea and sky during a sun rise.
The brand copy is inspirational and cheerful, speaking to a softer, sometimes ignored segment of the tech industry.