Butterfield & Vallis Website
Two Point O was enlisted to redesign Butterfield & Vallis’ existing website to better reflect the brand and resonate with a modern target audience and their values. The goal was to create a visually appealing and intuitive website that effectively communicates Butterfield & Vallis’ dedication to quality and customer service, and showcases their products and current special promotions.
INDUSTRY - Food & Household Goods Distribution
CHALLENGE
The client’s existing website was visually dated, and wasn’t doing a great job of showcasing the values that the company stood for; namely their dedication to quality, and their longstanding, trusted history of distribution to Bermuda. We wanted to honour that heritage of dedicatedly serving Bermuda and Bermudians, as well as re-introduce the brand to a modern audience.
PROJECT GOALS
Modern, refreshed website
Updated imagery better reflecting company’s values
Clear calls to action
Improved sorting and display of promotions, recipes, and news
IN CLOSING
The refresh proved a success, with both the client and ourselves thrilled with what we were able to achieve by reorganising information, sourcing amazing imagery, and considering the user journey, without changing any of the website content itself.