AxialBridge Rebrand
Knowde Group required an expedited rebrand inclusive of a new name, logo, and website. Their strategy had changed, giving them an opportunity to create a brand that more closely represented their evolution and growth since their initial conception.
INDUSTRY - Innovative Pharmaceutical Clinical Trials & Advisory
CHALLENGE
Time was of the essence, and the first order of business; formulating a new name that had no connection to the previous; promised to be extremely challenging. The client wanted the name to reflect their exemplary status as a ‘connector’ in their industry, and the logo and brand buildout to exude confidence, expertise, and approachability. It was also important for them that we highlight the company’s commitment, as female-owned and minority-led, to inclusive, representative clinical trials.
PROJECT GOALS
New brand name that is memorable and helps convey the company’s story
New logo and brand elements
Complete website rebuild inclusive of new website content, copy, and user experience
THE RESULT
After an intensive research and brainstorming phase, we believe we landed on a fantastic new name for the company that can stand out amongst the crowd and represents their status as a connector in their industry. The brand then developed into a cohesive system of logo marks and elements, culminating in a clean, crisp website that is easy to navigate and truly informs visitors to the site of the company’s services and areas in which they are passionate.